We’re biased, we know, but we love paper and printed materials. And we’re on a mission to make you all love it too! Digital marketing has its place, but print is having a resurgence and here’s why:

• Numerous neuroscientific studies show that consumers find print easier to understand, more memorable and more stimulating, making the reader more receptive to purchase, versus digital.
• Physical adds were found to elicit a stronger emotional response, longer-lasting impact, and stronger brand recall than digital advertising - people are 70% more likely to remember a business seen in print than online.
• Printed materials such as postcards, brochures, magazines, and flyers were found to have a greater emotional impact on consumers.
• Consumers were found to trust print ads more when making purchase decisions.
• Print ads require 21% less cognitive effort to process than digital.
• When your printed media appeals to more senses than just touch, it will generate a 20% higher motivation response. Think great design, colours, and the smell of freshly printed materials, to go with your special finishes such as spot-UV, soft touch lamination or coloured foils

Finally, the research suggests that a good marketing strategy is one that mixes both print media and digital. We can help if you need some inspiration, it’s what we do best.

So, what are you waiting for? Boost your marketing efforts and join our print revolution today!